{"id":2073,"date":"2025-07-17T07:42:23","date_gmt":"2025-07-17T07:42:23","guid":{"rendered":"https:\/\/storeland.ru\/blog\/?p=2073"},"modified":"2025-07-16T07:51:40","modified_gmt":"2025-07-16T07:51:40","slug":"kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov","status":"publish","type":"post","link":"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/","title":{"rendered":"\u041a\u0430\u043a \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436: \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432"},"content":{"rendered":"<p class=\"c5\"><em><span class=\"c1\">\u0410\u043d\u0430\u043b\u0438\u0437 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 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href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#%D0%9F%D0%BE%D1%87%D0%B5%D0%BC%D1%83_%D0%B2%D0%B0%D0%B6%D0%BD%D0%BE_%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D1%82%D1%8C_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D1%83_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6\" >\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u0430\u0436\u043d\u043e\u00a0\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u00a0\u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#%D0%9A%D0%B0%D0%BA_%D1%81%D0%BE%D1%81%D1%82%D0%B0%D0%B2%D0%BB%D1%8F%D1%82%D1%8C_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D1%83_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6\" 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ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#5_%D0%9F%D1%80%D0%BE%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7%D0%B8%D1%80%D1%83%D0%B9%D1%82%D0%B5_%D1%80%D0%B5%D0%B7%D1%83%D0%BB%D1%8C%D1%82%D0%B0%D1%82%D1%8B\" >5. \u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#6_%D0%9D%D0%B0%D0%B9%D0%B4%D0%B8%D1%82%D0%B5_%C2%AB%D0%BF%D1%80%D0%BE%D0%B1%D0%BB%D0%B5%D0%BC%D0%BD%D1%8B%D0%B5_%D0%B7%D0%BE%D0%BD%D1%8B%C2%BB\" >6. \u041d\u0430\u0439\u0434\u0438\u0442\u0435 \u00ab\u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u044b\u0435 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href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#%D0%9A%D0%B0%D0%BA%D0%B8%D0%B5_%D0%BC%D0%B5%D1%82%D1%80%D0%B8%D0%BA%D0%B8_%D0%BE%D1%82%D1%81%D0%BB%D0%B5%D0%B6%D0%B8%D0%B2%D0%B0%D1%82%D1%8C\" >\u041a\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#%D0%98%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82%D1%8B_%D0%B4%D0%BB%D1%8F_%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7%D0%B0_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D0%B8_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6\" >\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#%D0%9A%D0%B0%D0%BA_%D1%83%D0%BB%D1%83%D1%87%D1%88%D0%B8%D1%82%D1%8C_%D0%BA%D0%BE%D0%BD%D0%B2%D0%B5%D1%80%D1%81%D0%B8%D1%8E_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D0%B8_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6\" >\u041a\u0430\u043a \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#1_%D0%A3%D0%BB%D1%83%D1%87%D1%88%D0%B8%D1%82%D0%B5_%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D0%BE%D0%B2%D0%B0%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D0%B5_%D0%BE%D0%BF%D1%86%D0%B8%D0%B8_%D1%81%D0%B0%D0%B9%D1%82%D0%B0\" >1. \u0423\u043b\u0443\u0447\u0448\u0438\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043e\u043f\u0446\u0438\u0438 \u0441\u0430\u0439\u0442\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#2_%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D1%8C%D1%82%D0%B5_%D0%BE%D1%82%D0%B7%D1%8B%D0%B2%D1%8B_%D0%B8_%D1%80%D0%B5%D0%B9%D1%82%D0%B8%D0%BD%D0%B3%D0%B8\" >2. \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043e\u0442\u0437\u044b\u0432\u044b \u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0438<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#3_%D0%9F%D1%80%D0%B5%D0%B4%D0%BB%D0%BE%D0%B6%D0%B8%D1%82%D0%B5_%D1%81%D0%BA%D0%B8%D0%B4%D0%BA%D0%B8_%D0%B8_%D0%B1%D0%BE%D0%BD%D1%83%D1%81%D1%8B\" >3. \u041f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u0435 \u0441\u043a\u0438\u0434\u043a\u0438 \u0438 \u0431\u043e\u043d\u0443\u0441\u044b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#4_%D0%98%D1%81%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D1%83%D0%B9%D1%82%D0%B5_%D1%80%D0%B5%D1%82%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D0%BD%D0%B3\" >4. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#5_%D0%9F%D1%80%D0%BE%D0%B2%D0%B5%D1%80%D1%8C%D1%82%D0%B5_%D1%84%D0%BE%D1%80%D0%BC%D1%83_%D0%BE%D1%84%D0%BE%D1%80%D0%BC%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B7%D0%B0%D0%BA%D0%B0%D0%B7%D0%B0\" >5. \u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0444\u043e\u0440\u043c\u0443 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u044f \u0437\u0430\u043a\u0430\u0437\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#6_%D0%A0%D0%B0%D0%B1%D0%BE%D1%82%D0%B0%D0%B9%D1%82%D0%B5_%D1%81_%D0%BA%D0%BE%D0%BD%D1%82%D0%B5%D0%BD%D1%82%D0%BE%D0%BC\" >6. \u0420\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u0441 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#%D0%93%D0%BE%D1%82%D0%BE%D0%B2%D1%8B%D0%B5_%D1%88%D0%B0%D0%B1%D0%BB%D0%BE%D0%BD%D1%8B_%D0%B8_%D0%BF%D1%80%D0%B8%D0%BC%D0%B5%D1%80%D1%8B\" >\u0413\u043e\u0442\u043e\u0432\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u044b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#%D0%9A%D0%B5%D0%B9%D1%81%D1%8B_%D0%BA%D0%B0%D0%BA_%D0%BC%D0%BE%D0%B6%D0%BD%D0%BE_%D1%83%D0%B2%D0%B5%D0%BB%D0%B8%D1%87%D0%B8%D1%82%D1%8C_%D0%BA%D0%BE%D0%BD%D0%B2%D0%B5%D1%80%D1%81%D0%B8%D1%8E\" >\u041a\u0435\u0439\u0441\u044b: \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#%D0%9A%D0%B5%D0%B9%D1%81_1_%D0%A3%D0%BF%D1%80%D0%BE%D1%89%D0%B5%D0%BD%D0%B8%D0%B5_%D1%84%D0%BE%D1%80%D0%BC%D1%8B_%D0%B7%D0%B0%D0%BA%D0%B0%D0%B7%D0%B0\" >\u041a\u0435\u0439\u0441 1. \u0423\u043f\u0440\u043e\u0449\u0435\u043d\u0438\u0435 \u0444\u043e\u0440\u043c\u044b \u0437\u0430\u043a\u0430\u0437\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#%D0%9A%D0%B5%D0%B9%D1%81_2_%D0%A0%D0%B5%D1%82%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D0%BD%D0%B3_%D0%B1%D1%80%D0%BE%D1%88%D0%B5%D0%BD%D0%BD%D1%8B%D1%85_%D0%BA%D0%BE%D1%80%D0%B7%D0%B8%D0%BD\" >\u041a\u0435\u0439\u0441 2. \u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0431\u0440\u043e\u0448\u0435\u043d\u043d\u044b\u0445 \u043a\u043e\u0440\u0437\u0438\u043d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#%D0%92%D1%8B%D0%B2%D0%BE%D0%B4\" >\u0412\u044b\u0432\u043e\u0434<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#%D0%98%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82%D1%8B_%D0%B4%D0%BB%D1%8F_%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7%D0%B0_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D0%B8_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6-2\" >\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/kak-analizirovat-voronku-prodazh-rukovodstvo-dlya-internet-magazinov\/#%D0%97%D0%B0%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%BD%D0%B8%D0%B5\" >\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"c5\"><span class=\"c28\">\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c,\u00a0<\/span><span class=\"c22\">\u043a\u0430\u043a<\/span><span class=\"c28\">\u00a0\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u00a0<\/span><span class=\"c22\">\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436<\/span><span class=\"c1\">, \u043a\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c, \u0438 \u043a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0440\u043e\u0441\u0442\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430.<\/span><\/p>\n<h2 id=\"h.n2wb4yb5n8mu\" class=\"c25\"><span class=\"ez-toc-section\" id=\"%D0%A7%D1%82%D0%BE_%D1%82%D0%B0%D0%BA%D0%BE%D0%B5_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D0%B0_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6\"><\/span><span class=\"c0\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c5\"><span class=\"c1\">\u0412\u043e\u0440\u043e\u043d\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 (\u0434\u0430\u043b\u0435\u0435 \u0412\u041f) \u2014 \u044d\u0442\u043e \u043c\u043e\u0434\u0435\u043b\u044c, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u043e\u0442 \u0443\u0436\u0435 \u0431\u043e\u043b\u0435\u0435 \u0441\u0442\u0430 \u043b\u0435\u0442 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u00ab\u0443\u0432\u0438\u0434\u0435\u0442\u044c\u00bb \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043e\u0442 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430 \u0441 \u0442\u043e\u0432\u0430\u0440\u043e\u043c \u0434\u043e \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u0441\u0434\u0435\u043b\u043a\u0438. \u041e\u043d\u0430 \u0441\u0443\u0436\u0430\u0435\u0442\u0441\u044f \u0441\u0432\u0435\u0440\u0445\u0443 \u0432\u043d\u0438\u0437: \u0447\u0435\u043c \u0431\u043b\u0438\u0436\u0435 \u043a \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044e \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0442\u0435\u043c \u043c\u0435\u043d\u044c\u0448\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435.<\/span><\/p>\n<p class=\"c5\"><img decoding=\"async\" title=\"\" src=\"images\/image4.png\" alt=\"\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2077 size-medium\" src=\"https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image4-300x199.png\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image4-300x199.png 300w, https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image4-768x508.png 768w, https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image4.png 864w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"c5\"><span class=\"c22 c33 c40\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436?<\/span><\/p>\n<p class=\"c5\"><span class=\"c28\">\u041a\u0430\u0436\u0434\u044b\u0439 \u044d\u0442\u0430\u043f \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0438\u043c\u0435\u0435\u0442 \u0441\u0432\u043e\u044e \u0441\u0442\u0435\u043f\u0435\u043d\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0447\u0435\u0440\u0435\u0437 \u0438\u0445 \u0430\u043d\u0430\u043b\u0438\u0437 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u00ab\u0443\u0437\u043a\u0438\u0435 \u043c\u0435\u0441\u0442\u0430\u00bb, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043d\u0438\u0436\u0430\u044e\u0442 \u043e\u0431\u0449\u0443\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0430. \u0422\u0430\u043a\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b, \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e. \u0415\u0441\u043b\u0438 \u0436\u0435\u00a0<\/span><span class=\"c22\">\u043d\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c<\/span><span class=\"c1\">\u00a0\u0432\u043e\u0440\u043e\u043d\u043a\u0443, \u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0433\u043e\u0434\u0430\u043c\u0438 \u0432\u043f\u0443\u0441\u0442\u0443\u044e \u0441\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043d\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u044f, \u043f\u043e\u0447\u0435\u043c\u0443 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043d\u0435 \u0440\u0430\u0441\u0442\u0443\u0442.<\/span><\/p>\n<h2 id=\"h.erk2p2yifp5l\" class=\"c25\"><span class=\"ez-toc-section\" id=\"%D0%AD%D1%82%D0%B0%D0%BF%D1%8B_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D0%B8_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6_%D0%B2_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%BC%D0%B0%D0%B3%D0%B0%D0%B7%D0%B8%D0%BD%D0%B5\"><\/span><span class=\"c0\">\u042d\u0442\u0430\u043f\u044b \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table class=\"c16\">\n<tbody>\n<tr class=\"c12\">\n<td class=\"c17\" colspan=\"1\" rowspan=\"5\">\n<p class=\"c20\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2076 size-full\" src=\"https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image3.png\" alt=\"\" width=\"500\" height=\"341\" srcset=\"https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image3.png 500w, https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image3-300x205.png 300w, https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image3-130x90.png 130w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><img decoding=\"async\" title=\"\" src=\"images\/image3.png\" alt=\"\" \/><\/p>\n<\/td>\n<td class=\"c30\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c5 c18\"><span class=\"c15\">\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430<\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c12\">\n<td class=\"c30\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c5 c18\"><span class=\"c15\">\u0418\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0442\u043e\u0432\u0430\u0440\u0443<\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c12\">\n<td class=\"c30\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c5 c18\"><span class=\"c15\">\u0414\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432 \u043a\u043e\u0440\u0437\u0438\u043d\u0443<\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c12\">\n<td class=\"c30\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c5 c18\"><span class=\"c15\">\u041e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u0430\u0437\u0430<\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c12\">\n<td class=\"c30\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c5 c18\"><span class=\"c15\">\u041e\u043f\u043b\u0430\u0442\u0430<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"c5\"><span class=\"c1\">\u041a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u043f\u044f\u0442\u0438 \u044d\u0442\u0430\u043f\u043e\u0432:<\/span><\/p>\n<ol class=\"c3 lst-kix_pdplsxf880k8-0 start\" start=\"1\">\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c15\">\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430<\/span><span class=\"c1\">. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442 \u043d\u0430 \u0441\u0430\u0439\u0442 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u043f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0443\u0437\u043d\u0430\u044e\u0442 \u043e \u043d\u0435\u043c \u0447\u0435\u0440\u0435\u0437 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, SEO, \u0441\u043e\u0446\u0441\u0435\u0442\u0438 \u0438\u043b\u0438 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438.<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c15\">\u0418\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0442\u043e\u0432\u0430\u0440\u0443<\/span><span class=\"c1\">. \u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438 \u0437\u0430\u0445\u043e\u0434\u044f\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0438, \u0447\u0438\u0442\u0430\u044e\u0442 \u043e\u0442\u0437\u044b\u0432\u044b, \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u044e\u0442 \u0446\u0435\u043d\u044b.<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c15\">\u0414\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432 \u043a\u043e\u0440\u0437\u0438\u043d\u0443.\u00a0<\/span><span class=\"c1\">\u041a\u043b\u0438\u0435\u043d\u0442 \u043f\u043e\u043b\u043e\u0436\u0438\u043b \u0442\u043e\u0432\u0430\u0440 \u0432 \u043a\u043e\u0440\u0437\u0438\u043d\u0443, \u043f\u043e\u0447\u0442\u0438 \u0433\u043e\u0442\u043e\u0432 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435, \u043d\u043e \u0435\u0449\u0435 \u043c\u043e\u0436\u0435\u0442 \u043f\u0435\u0440\u0435\u0434\u0443\u043c\u0430\u0442\u044c.<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c15\">\u041e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u0430\u0437\u0430.\u00a0<\/span><span class=\"c1\">\u0427\u0435\u043b\u043e\u0432\u0435\u043a \u0443\u0436\u0435 \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u043b \u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u0437\u0430\u043a\u0430\u0437\u0435, \u0432\u044b\u0431\u0440\u0430\u043b \u0441\u043f\u043e\u0441\u043e\u0431 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0438 \u043e\u043f\u043b\u0430\u0442\u044b.<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c15\">\u041e\u043f\u043b\u0430\u0442\u0430.<\/span><span class=\"c1\">\u00a0\u042d\u0442\u043e \u0444\u0438\u043d\u0430\u043b. \u041d\u0430 \u044d\u0442\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442 \u043e\u043f\u043b\u0430\u0442\u0443 \u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u043c.<\/span><\/li>\n<\/ol>\n<p class=\"c5\"><span class=\"c28\">\u041c\u0435\u0436\u0434\u0443 \u043a\u0430\u0436\u0434\u044b\u043c \u044d\u0442\u0430\u043f\u043e\u043c \u0435\u0441\u0442\u044c \u043e\u0442\u0442\u043e\u043a, \u0438 \u0437\u0430\u0434\u0430\u0447\u0430 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u2014 \u0441\u0432\u0435\u0441\u0442\u0438 \u0434\u043e \u043c\u0438\u043d\u0438\u043c\u0443\u043c\u0430 \u044d\u0442\u0438 \u043f\u043e\u0442\u0435\u0440\u0438. \u041a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u044d\u0442\u0430\u043f\u043e\u0432 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u0432 \u0432\u0438\u0434\u0435 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043e\u0442 \u043e\u0431\u0449\u0435\u0433\u043e \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c, \u043d\u0430 \u043a\u0430\u043a\u043e\u043c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438 \u043e\u043d\u0438 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0443\u0445\u043e\u0434\u044f\u0442.<\/span><\/p>\n<h2 id=\"h.dj0hkj3i51hv\" class=\"c25\"><span class=\"ez-toc-section\" id=\"%D0%9F%D0%BE%D1%87%D0%B5%D0%BC%D1%83_%D0%B2%D0%B0%D0%B6%D0%BD%D0%BE_%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D1%82%D1%8C_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D1%83_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6\"><\/span><span class=\"c41\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u0430\u0436\u043d\u043e\u00a0<\/span><span class=\"c34\">\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c<\/span><span class=\"c0\">\u00a0\u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c5\"><span class=\"c1\">\u0414\u043b\u044f \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432 \u0430\u043d\u0430\u043b\u0438\u0437 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u2014 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430, \u0430 \u043c\u043e\u0449\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u0438. \u0412\u043e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u0440\u0438\u0447\u0438\u043d\u044b, \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e:<\/span><\/p>\n<ul class=\"c3 lst-kix_uw5lbzk0ta2z-0 start\">\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u044b\u0445 \u0437\u043e\u043d \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u044c, \u043d\u0430 \u043a\u0430\u043a\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u043e\u043a\u0438\u0434\u0430\u044e\u0442 \u0441\u0430\u0439\u0442;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u044f\u0441\u044c \u043d\u0430 \u0441\u043b\u0430\u0431\u044b\u0445 \u043c\u0435\u0441\u0442\u0430\u0445, \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0435\u0441\u043b\u0438 \u0442\u0440\u0430\u0444\u0438\u043a \u0438\u0434\u0435\u0442, \u043d\u043e \u043d\u0435 \u043f\u0435\u0440\u0435\u0440\u0430\u0441\u0442\u0430\u0435\u0442 \u0432 \u043f\u043e\u043a\u0443\u043f\u043a\u0443, \u0442\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043b\u0443\u0447\u0448\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u043c\u0435\u044e\u0449\u0438\u0435\u0441\u044f \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0438 \u0441\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0442\u044c \u043d\u0430 \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0430\u0439\u0442 \u0443\u0434\u043e\u0431\u043d\u0435\u0435 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u0435\u0439 \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u0441\u043b\u0435 \u0442\u0430\u043a\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u043c, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u043e \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u043e\u0445\u043e\u0434\u044b \u0438 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/span><\/li>\n<\/ul>\n<h2 id=\"h.erwdb6obc9lv\" class=\"c25\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D0%BA_%D1%81%D0%BE%D1%81%D1%82%D0%B0%D0%B2%D0%BB%D1%8F%D1%82%D1%8C_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D1%83_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6\"><\/span><span class=\"c0\">\u041a\u0430\u043a \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c5\"><span class=\"c1\">\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441 \u0447\u0435\u0442\u043a\u043e\u0433\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f, \u043a\u0430\u043a \u0438\u043c\u0435\u043d\u043d\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u0441 \u0432\u0430\u0448\u0438\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u043c. \u0412\u043e\u0442 \u0448\u0430\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0442\u043e\u0447\u043d\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c:<\/span><\/p>\n<h3 id=\"h.gid3t4ulwi4q\" class=\"c24\"><span class=\"ez-toc-section\" id=\"1_%D0%9E%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B8%D1%82%D0%B5_%D1%86%D0%B5%D0%BB%D0%B8\"><\/span><span class=\"c9\">1. \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u0446\u0435\u043b\u0438<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c5\"><span class=\"c1\">\u0420\u0435\u0448\u0438\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0432\u044b \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0435 \u043e\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f: \u043f\u043e\u043a\u0443\u043f\u043a\u0443, \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0443, \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0444\u043e\u0440\u043c\u044b \u0438 \u0442.\u0434. \u042d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u0432\u0438\u0441\u0435\u0442\u044c \u043e\u0442 \u0442\u0438\u043f\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/span><\/p>\n<h3 id=\"h.n5gz7bntoqou\" class=\"c24\"><span class=\"ez-toc-section\" id=\"2_%D0%92%D1%8B%D0%B1%D0%B5%D1%80%D0%B8%D1%82%D0%B5_%D1%8D%D1%82%D0%B0%D0%BF%D1%8B_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D0%B8\"><\/span><span class=\"c9\">2. \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u044d\u0442\u0430\u043f\u044b \u0432\u043e\u0440\u043e\u043d\u043a\u0438<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c5\"><span class=\"c1\">\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u044d\u0442\u0430\u043f\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043e\u0442 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u0434\u043e \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440:<\/span><\/p>\n<ul class=\"c3 lst-kix_ip19ma63xy6r-0 start\">\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0435 \u0433\u043b\u0430\u0432\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u0432 \u043a\u0430\u0442\u0430\u043b\u043e\u0433;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u0430;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432 \u043a\u043e\u0440\u0437\u0438\u043d\u0443;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u0430\u0437\u0430;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u0435 \u043f\u043b\u0430\u0442\u0435\u0436\u0430.<\/span><\/li>\n<\/ul>\n<h3 id=\"h.uy62zjo2k28c\" class=\"c24\"><span class=\"ez-toc-section\" id=\"3_%D0%9D%D0%B0%D1%81%D1%82%D1%80%D0%BE%D0%B9%D1%82%D0%B5_%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D1%83\"><\/span><span class=\"c9\">3. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c5\"><span class=\"c1\">\u0414\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0442\u0430\u043a\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b, \u043a\u0430\u043a \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0430, Google Analytics, Hotjar \u0438 \u0434\u0440\u0443\u0433\u0438\u0435. \u041e\u043d\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438.<\/span><\/p>\n<h3 id=\"h.7mj3weynv1rf\" class=\"c24\"><span class=\"ez-toc-section\" id=\"4_%D0%A1%D0%BE%D0%B1%D0%B5%D1%80%D0%B8%D1%82%D0%B5_%D0%B4%D0%B0%D0%BD%D0%BD%D1%8B%D0%B5\"><\/span><span class=\"c9\">4. \u0421\u043e\u0431\u0435\u0440\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u044b\u0435<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c5\"><span class=\"c1\">\u041f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e \u043a\u0430\u043a \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0430, \u043d\u0443\u0436\u043d\u043e \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0434\u0430\u043d\u043d\u044b\u0445, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0442\u043e\u0447\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443. \u041e\u0431\u044b\u0447\u043d\u043e \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442\u0441\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0437\u0430 \u043c\u0435\u0441\u044f\u0446 \u0438\u043b\u0438 \u043a\u0432\u0430\u0440\u0442\u0430\u043b.<\/span><\/p>\n<h3 id=\"h.3h35yk43ddti\" class=\"c24\"><span class=\"ez-toc-section\" id=\"5_%D0%9F%D1%80%D0%BE%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7%D0%B8%D1%80%D1%83%D0%B9%D1%82%D0%B5_%D1%80%D0%B5%D0%B7%D1%83%D0%BB%D1%8C%D1%82%D0%B0%D1%82%D1%8B\"><\/span><span class=\"c9\">5. \u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c5\"><span class=\"c1\">\u041f\u043e\u0441\u0447\u0438\u0442\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u043e\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442 \u043e\u0442 \u043e\u0434\u043d\u043e\u0433\u043e \u044d\u0442\u0430\u043f\u0430 \u043a \u0434\u0440\u0443\u0433\u043e\u043c\u0443. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 100 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0437\u0430\u0448\u043b\u043e \u043d\u0430 \u0441\u0430\u0439\u0442, \u0438 \u0442\u043e\u043b\u044c\u043a\u043e 5 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0443, \u0437\u043d\u0430\u0447\u0438\u0442, \u043e\u0431\u0449\u0430\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 5%.<\/span><\/p>\n<h3 id=\"h.l2cwx5awv7r8\" class=\"c24\"><span class=\"ez-toc-section\" id=\"6_%D0%9D%D0%B0%D0%B9%D0%B4%D0%B8%D1%82%D0%B5_%C2%AB%D0%BF%D1%80%D0%BE%D0%B1%D0%BB%D0%B5%D0%BC%D0%BD%D1%8B%D0%B5_%D0%B7%D0%BE%D0%BD%D1%8B%C2%BB\"><\/span><span class=\"c9\">6. \u041d\u0430\u0439\u0434\u0438\u0442\u0435 \u00ab\u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u044b\u0435 \u0437\u043e\u043d\u044b\u00bb<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c5\"><span class=\"c1\">\u0415\u0441\u043b\u0438 \u043d\u0430 \u043e\u0434\u043d\u043e\u043c \u0438\u0437 \u044d\u0442\u0430\u043f\u043e\u0432 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0440\u0435\u0437\u043a\u043e \u043f\u0430\u0434\u0430\u0435\u0442, \u044d\u0442\u043e \u0441\u0438\u0433\u043d\u0430\u043b \u043a \u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u043d\u0443\u0436\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u0430\u0443\u0434\u0438\u0442 \u044d\u0442\u043e\u0433\u043e \u0443\u0447\u0430\u0441\u0442\u043a\u0430: \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0432 \u0434\u0438\u0437\u0430\u0439\u043d\u0435, \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u0438 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438, \u0446\u0435\u043d\u0435 \u0438\u043b\u0438 UX.<\/span><\/p>\n<p class=\"c20\"><img decoding=\"async\" title=\"\" src=\"images\/image2.jpg\" alt=\"\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2075 size-large\" src=\"https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image2-1024x732.jpg\" alt=\"\" width=\"800\" height=\"572\" srcset=\"https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image2-1024x732.jpg 1024w, https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image2-300x215.jpg 300w, https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image2-768x549.jpg 768w, https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image2-1536x1098.jpg 1536w, https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image2.jpg 1622w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"c20\"><span class=\"c33\">\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0432 \u0434\u0438\u0437\u0430\u0439\u043d\u0435,\u00a0<\/span><span class=\"c15\">\u0441\u043a\u043e\u0440\u043e\u0441\u0442\u0438 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438, \u0446\u0435\u043d\u0435 \u0438\u043b\u0438 UX<\/span><\/p>\n<h2 id=\"h.4sea4h705pqx\" class=\"c25\"><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%B8%D0%BC%D0%B5%D1%80_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D0%B8_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6_%D0%B4%D0%BB%D1%8F_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%BC%D0%B0%D0%B3%D0%B0%D0%B7%D0%B8%D0%BD%D0%B0_%D0%BE%D0%B4%D0%B5%D0%B6%D0%B4%D1%8B\"><\/span><span class=\"c0\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u043e\u0434\u0435\u0436\u0434\u044b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c5\"><span class=\"c1\">\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u044b\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0434\u043b\u044f \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u043e\u0434\u0435\u0436\u0434\u044b:<\/span><\/p>\n<table class=\"c10\">\n<tbody>\n<tr class=\"c27\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">\u042d\u0442\u0430\u043f<\/span><\/p>\n<\/td>\n<td class=\"c11\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438<\/span><\/p>\n<\/td>\n<td class=\"c32\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c2\">\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f<\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c27\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">\u041f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0435 \u0441\u0430\u0439\u0442\u0430<\/span><\/p>\n<\/td>\n<td class=\"c11\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">10 000<\/span><\/p>\n<\/td>\n<td class=\"c32\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">100%<\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c27\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439<\/span><\/p>\n<\/td>\n<td class=\"c11\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">6 500<\/span><\/p>\n<\/td>\n<td class=\"c32\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">65%<\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c27\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u0430<\/span><\/p>\n<\/td>\n<td class=\"c11\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">3 200<\/span><\/p>\n<\/td>\n<td class=\"c32\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">32%<\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c27\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">\u0414\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432 \u043a\u043e\u0440\u0437\u0438\u043d\u0443<\/span><\/p>\n<\/td>\n<td class=\"c11\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">800<\/span><\/p>\n<\/td>\n<td class=\"c32\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">8%<\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c27\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">\u041e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u0430\u0437\u0430<\/span><\/p>\n<\/td>\n<td class=\"c11\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">500<\/span><\/p>\n<\/td>\n<td class=\"c32\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">5%<\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c27\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">\u0417\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438<\/span><\/p>\n<\/td>\n<td class=\"c11\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">300<\/span><\/p>\n<\/td>\n<td class=\"c32\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c13\"><span class=\"c1\">3%<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"c5\"><span class=\"c1\">\u0418\u0437 \u0442\u0430\u0431\u043b\u0438\u0446\u044b \u0432\u0438\u0434\u043d\u043e, \u0447\u0442\u043e \u0441\u0430\u043c\u043e\u0435 \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043f\u0430\u0434\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043c\u0435\u0436\u0434\u0443 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u043c \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u0430 \u0438 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u0435\u0433\u043e \u0432 \u043a\u043e\u0440\u0437\u0438\u043d\u0443. \u042d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u043e \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0446\u0435\u043d\u0435, \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0438 \u0441\u043a\u0438\u0434\u043e\u043a, \u043d\u0438\u0437\u043a\u043e\u043c \u0434\u043e\u0432\u0435\u0440\u0438\u0438 \u0441\u0430\u0439\u0442\u0443.<\/span><\/p>\n<p class=\"c5\"><img decoding=\"async\" title=\"\" src=\"images\/image1.png\" alt=\"\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2078 size-full\" src=\"https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image5.jpg\" alt=\"\" width=\"589\" height=\"666\" srcset=\"https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image5.jpg 589w, https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/07\/image5-265x300.jpg 265w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/p>\n<p class=\"c20\"><span class=\"c33\">\u0413\u0434\u0435 \u0432\u044b \u0442\u0435\u0440\u044f\u0435\u0442\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439?<\/span><\/p>\n<h2 id=\"h.u6m1o3z1amrk\" class=\"c25\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D0%BA%D0%B8%D0%B5_%D0%BC%D0%B5%D1%82%D1%80%D0%B8%D0%BA%D0%B8_%D0%BE%D1%82%D1%81%D0%BB%D0%B5%D0%B6%D0%B8%D0%B2%D0%B0%D1%82%D1%8C\"><\/span><span class=\"c0\">\u041a\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c5\"><span class=\"c1\">\u0427\u0442\u043e\u0431\u044b \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436, \u043d\u0443\u0436\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u044f:<\/span><\/p>\n<ul class=\"c3 lst-kix_g11fc384kgsu-0 start\">\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u2014 \u0434\u043e\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u0435\u0440\u0435\u0448\u0435\u0434\u0448\u0438\u0445 \u0441 \u043e\u0434\u043d\u043e\u0433\u043e \u044d\u0442\u0430\u043f\u0430 \u043d\u0430 \u0434\u0440\u0443\u0433\u043e\u0439;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u043e\u0442\u043a\u0430\u0437\u044b \u043d\u0430 \u044d\u0442\u0430\u043f\u0430\u0445 \u2014 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043b\u044e\u0434\u0435\u0439 \u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u0438\u0441\u044c \u0438 \u043d\u0435 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u043b\u0438 \u043f\u0443\u0442\u044c;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a \u2014 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0433\u043e\u0434\u043d\u044b;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u2014 \u0432\u0440\u0435\u043c\u044f, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0442\u0440\u0430\u0442\u0438\u0442 \u043d\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u044d\u0442\u0430\u043f;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u2014 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c.<\/span><\/li>\n<\/ul>\n<h2 id=\"h.h4xf6vz63ye2\" class=\"c25\"><span class=\"ez-toc-section\" id=\"%D0%98%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82%D1%8B_%D0%B4%D0%BB%D1%8F_%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7%D0%B0_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D0%B8_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6\"><\/span><span class=\"c0\">\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c5\"><span class=\"c1\">\u0414\u043b\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b:<\/span><\/p>\n<ul class=\"c3 lst-kix_ls6iumir47yh-0 start\">\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0430 \u2014 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">Google Analytics \u2014 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0441 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c\u044e \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043f\u0443\u0442\u0435\u0439;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">Hotjar \u2014 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0434\u0435\u043b\u0430\u0442\u044c heatmaps \u0438 \u0437\u0430\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c \u0441\u0435\u0441\u0441\u0438\u0438;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u2014 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u043e\u0441\u043b\u0435 \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">eCommerce-\u043f\u043b\u0430\u0433\u0438\u043d\u044b \u2014 \u0434\u043b\u044f CMS, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a WordPress, \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439.<\/span><\/li>\n<\/ul>\n<h2 id=\"h.ks86pse6aj27\" class=\"c25\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D0%BA_%D1%83%D0%BB%D1%83%D1%87%D1%88%D0%B8%D1%82%D1%8C_%D0%BA%D0%BE%D0%BD%D0%B2%D0%B5%D1%80%D1%81%D0%B8%D1%8E_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D0%B8_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6\"><\/span><span class=\"c0\">\u041a\u0430\u043a \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c5\"><span class=\"c1\">\u041f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e \u043a\u0430\u043a \u0432\u044b \u0441\u043e\u0431\u0440\u0430\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u043d\u0430\u0448\u043b\u0438 \u00ab\u0443\u0437\u043a\u0438\u0435 \u043c\u0435\u0441\u0442\u0430\u00bb, \u043f\u0440\u0438\u0441\u0442\u0443\u043f\u0430\u0439\u0442\u0435 \u043a \u0438\u0445 \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e. \u0412\u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432:<\/span><\/p>\n<h3 id=\"h.8848vm6iw254\" class=\"c24\"><span class=\"ez-toc-section\" id=\"1_%D0%A3%D0%BB%D1%83%D1%87%D1%88%D0%B8%D1%82%D0%B5_%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D0%BE%D0%B2%D0%B0%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D0%B5_%D0%BE%D0%BF%D1%86%D0%B8%D0%B8_%D1%81%D0%B0%D0%B9%D1%82%D0%B0\"><\/span><span class=\"c9\">1. \u0423\u043b\u0443\u0447\u0448\u0438\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043e\u043f\u0446\u0438\u0438 \u0441\u0430\u0439\u0442\u0430<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"c3 lst-kix_90orxdxs5mji-0 start\">\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0443\u043f\u0440\u043e\u0441\u0442\u0438\u0442\u0435 \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044e;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0441\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u043f\u043e\u0438\u0441\u043a \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u044b\u043c;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0443\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0441\u0430\u0439\u0442 \u0431\u044b\u0441\u0442\u0440\u043e \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u0435\u0442\u0441\u044f;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0435\u0433\u043e \u043f\u043e\u0434 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u043e \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u043e\u0432.<\/span><\/li>\n<\/ul>\n<h3 id=\"h.wnzibugamto\" class=\"c24\"><span class=\"ez-toc-section\" id=\"2_%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D1%8C%D1%82%D0%B5_%D0%BE%D1%82%D0%B7%D1%8B%D0%B2%D1%8B_%D0%B8_%D1%80%D0%B5%D0%B9%D1%82%D0%B8%D0%BD%D0%B3%D0%B8\"><\/span><span class=\"c9\">2. \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043e\u0442\u0437\u044b\u0432\u044b \u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0438<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c5\"><span class=\"c1\">\u041b\u044e\u0434\u0438 \u043e\u0445\u043e\u0442\u043d\u043e \u0447\u0438\u0442\u0430\u044e\u0442 \u043e\u0442\u0437\u044b\u0432\u044b \u0438 \u0434\u043e\u0432\u0435\u0440\u044f\u044e\u0442 \u043c\u043d\u043e\u0433\u0438\u043c \u0438\u0437 \u043d\u0438\u0445. \u0420\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u043e\u0432 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e.<\/span><\/p>\n<h3 id=\"h.ki30xg87eorc\" class=\"c24\"><span class=\"ez-toc-section\" id=\"3_%D0%9F%D1%80%D0%B5%D0%B4%D0%BB%D0%BE%D0%B6%D0%B8%D1%82%D0%B5_%D1%81%D0%BA%D0%B8%D0%B4%D0%BA%D0%B8_%D0%B8_%D0%B1%D0%BE%D0%BD%D1%83%D1%81%D1%8B\"><\/span><span class=\"c9\">3. \u041f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u0435 \u0441\u043a\u0438\u0434\u043a\u0438 \u0438 \u0431\u043e\u043d\u0443\u0441\u044b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c5\"><span class=\"c1\">\u041f\u0440\u043e\u043c\u043e\u043a\u043e\u0434\u044b, \u043f\u043e\u0434\u0430\u0440\u043a\u0438 \u0437\u0430 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044e, \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u0430\u044f \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u2014 \u0432\u0441\u0435 \u044d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0434\u0442\u043e\u043b\u043a\u043d\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435.<\/span><\/p>\n<h3 id=\"h.8brkj27346fl\" class=\"c24\"><span class=\"ez-toc-section\" id=\"4_%D0%98%D1%81%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D1%83%D0%B9%D1%82%D0%B5_%D1%80%D0%B5%D1%82%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D0%BD%D0%B3\"><\/span><span class=\"c9\">4. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c5\"><span class=\"c1\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 \u0442\u0435\u043c\u0443, \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0443\u044e \u0442\u0435\u043c, \u043a\u0442\u043e \u0443\u0436\u0435 \u0431\u044b\u043b \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u043d\u043e \u043d\u0435 \u043a\u0443\u043f\u0438\u043b. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0435\u0440\u043d\u0443\u0442\u044c \u0447\u0430\u0441\u0442\u044c \u043f\u043e\u0442\u0435\u0440\u044f\u043d\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/span><\/p>\n<h3 id=\"h.citmcvkp59i8\" class=\"c24\"><span class=\"ez-toc-section\" id=\"5_%D0%9F%D1%80%D0%BE%D0%B2%D0%B5%D1%80%D1%8C%D1%82%D0%B5_%D1%84%D0%BE%D1%80%D0%BC%D1%83_%D0%BE%D1%84%D0%BE%D1%80%D0%BC%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B7%D0%B0%D0%BA%D0%B0%D0%B7%D0%B0\"><\/span><span class=\"c9\">5. \u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0444\u043e\u0440\u043c\u0443 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u044f \u0437\u0430\u043a\u0430\u0437\u0430<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"c3 lst-kix_poq7n57htul8-0 start\">\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u0435\u0439;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0441\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0439 \u043e\u043f\u043b\u0430\u0442\u044b \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u043c;<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u043e\u043f\u043b\u0430\u0442\u044b, \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0438 \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/span><\/li>\n<\/ul>\n<h3 id=\"h.byukdmaz5zun\" class=\"c24\"><span class=\"ez-toc-section\" id=\"6_%D0%A0%D0%B0%D0%B1%D0%BE%D1%82%D0%B0%D0%B9%D1%82%D0%B5_%D1%81_%D0%BA%D0%BE%D0%BD%D1%82%D0%B5%D0%BD%D1%82%D0%BE%D0%BC\"><\/span><span class=\"c9\">6. \u0420\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u0441 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c5\"><span class=\"c1\">\u041a\u043e\u043d\u0442\u0435\u043d\u0442 \u0438\u0433\u0440\u0430\u0435\u0442 \u0440\u0435\u0448\u0430\u044e\u0449\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u0432\u043e\u0440\u043e\u043d\u043a\u0435 \u043f\u0440\u043e\u0434\u0430\u0436. \u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u0432 \u0431\u043b\u043e\u0433\u0430\u0445, \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u043e\u0432\u0435\u0442\u044b \u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u0441\u0442\u044b, \u0432\u0438\u0434\u0435\u043e \u043e\u0431\u0437\u043e\u0440\u044b, \u0433\u0430\u0439\u0434\u044b \u2014 \u0432\u0441\u0435 \u044d\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u043f\u0440\u0438\u043d\u044f\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u0435.<\/span><\/p>\n<p class=\"c5\"><span class=\"c1\">\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u043e\u0434\u0435\u0436\u0434\u044b \u043c\u043e\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0440\u0443\u0431\u0440\u0438\u043a\u0438 \u00ab\u041a\u0430\u043a \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0439 \u0440\u0430\u0437\u043c\u0435\u0440\u00bb, \u00ab\u0421 \u0447\u0435\u043c \u043d\u043e\u0441\u0438\u0442\u044c \u044d\u0442\u0443 \u0432\u0435\u0449\u044c\u00bb, \u00ab\u041c\u043e\u0434\u043d\u044b\u0439 \u0441\u0435\u0437\u043e\u043d\u00bb \u0438 \u0442.\u0434. \u0422\u0430\u043a\u043e\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u043f\u0440\u043e\u0439\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0443 \u043f\u0440\u043e\u0439\u0442\u0438 \u043f\u043e \u0432\u0441\u0435\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0435 \u0438\u0437 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u043a \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0438, \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435, \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435.<\/span><\/p>\n<p class=\"c5\"><img decoding=\"async\" title=\"\" src=\"images\/image5.jpg\" alt=\"\" \/><\/p>\n<p class=\"c5\"><span class=\"c2\">\u0421 \u0442\u0430\u043a\u043e\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u043e\u0439 \u0432\u0441\u0435 \u043f\u043e\u043d\u044f\u0442\u043d\u043e<\/span><\/p>\n<h2 id=\"h.n616ytjam9q9\" class=\"c25\"><span class=\"ez-toc-section\" id=\"%D0%93%D0%BE%D1%82%D0%BE%D0%B2%D1%8B%D0%B5_%D1%88%D0%B0%D0%B1%D0%BB%D0%BE%D0%BD%D1%8B_%D0%B8_%D0%BF%D1%80%D0%B8%D0%BC%D0%B5%D1%80%D1%8B\"><\/span><span class=\"c0\">\u0413\u043e\u0442\u043e\u0432\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u044b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c5\"><span class=\"c1\">\u0415\u0441\u043b\u0438 \u0432\u044b \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u0432\u043e\u0440\u043e\u043d\u043a\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436, \u043c\u043e\u0436\u043d\u043e \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0443\u0436\u0435 \u0433\u043e\u0442\u043e\u0432\u044b\u043c\u0438 \u0448\u0430\u0431\u043b\u043e\u043d\u0430\u043c\u0438. \u041c\u043d\u043e\u0433\u0438\u0435 CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u043f\u0440\u0435\u0434\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u0432\u043e\u0440\u043e\u043d\u043e\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0434 \u0441\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441.<\/span><\/p>\n<p class=\"c5\"><span class=\"c1\">\u0422\u0430\u043a\u0436\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0432\u043e\u0440\u043e\u043d\u043e\u043a \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u0430\u0445 \u0438\u043b\u0438 \u0432 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0430\u0445 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 Storeland.ru \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043e \u043c\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0442\u0435\u0439 \u0438 \u0441\u043e\u0432\u0435\u0442\u043e\u0432 \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u043c\u0438, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0438 \u0448\u0430\u0431\u043b\u043e\u043d\u044b.<\/span><\/p>\n<h2 id=\"h.xq1qlgmnkwhn\" class=\"c25\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B5%D0%B9%D1%81%D1%8B_%D0%BA%D0%B0%D0%BA_%D0%BC%D0%BE%D0%B6%D0%BD%D0%BE_%D1%83%D0%B2%D0%B5%D0%BB%D0%B8%D1%87%D0%B8%D1%82%D1%8C_%D0%BA%D0%BE%D0%BD%D0%B2%D0%B5%D1%80%D1%81%D0%B8%D1%8E\"><\/span><span class=\"c0\">\u041a\u0435\u0439\u0441\u044b: \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"h.pqaswjighdtr\" class=\"c24\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B5%D0%B9%D1%81_1_%D0%A3%D0%BF%D1%80%D0%BE%D1%89%D0%B5%D0%BD%D0%B8%D0%B5_%D1%84%D0%BE%D1%80%D0%BC%D1%8B_%D0%B7%D0%B0%D0%BA%D0%B0%D0%B7%D0%B0\"><\/span><span class=\"c9\">\u041a\u0435\u0439\u0441 1. \u0423\u043f\u0440\u043e\u0449\u0435\u043d\u0438\u0435 \u0444\u043e\u0440\u043c\u044b \u0437\u0430\u043a\u0430\u0437\u0430<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c5\"><span class=\"c1\">\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430: \u0412 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0438 \u0442\u043e\u043b\u044c\u043a\u043e 8% \u0434\u043e\u0445\u043e\u0434\u0438\u043b\u0438 \u0434\u043e \u043e\u043f\u043b\u0430\u0442\u044b.<br \/>\n\u0420\u0435\u0448\u0435\u043d\u0438\u0435: \u0423\u0431\u0440\u0430\u043b\u0438 5 \u043b\u0438\u0448\u043d\u0438\u0445 \u043f\u043e\u043b\u0435\u0439, \u0434\u043e\u0431\u0430\u0432\u0438\u043b\u0438 \u00ab\u0413\u043e\u0441\u0442\u0435\u0432\u043e\u0439 \u0437\u0430\u043a\u0430\u0437\u00bb.<br \/>\n\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442: \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u0434\u043e 22%.<\/span><\/p>\n<h3 id=\"h.2x4qoja43la2\" class=\"c24\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B5%D0%B9%D1%81_2_%D0%A0%D0%B5%D1%82%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D0%BD%D0%B3_%D0%B1%D1%80%D0%BE%D1%88%D0%B5%D0%BD%D0%BD%D1%8B%D1%85_%D0%BA%D0%BE%D1%80%D0%B7%D0%B8%D0%BD\"><\/span><span class=\"c9\">\u041a\u0435\u0439\u0441 2. \u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0431\u0440\u043e\u0448\u0435\u043d\u043d\u044b\u0445 \u043a\u043e\u0440\u0437\u0438\u043d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c5\"><span class=\"c1\">\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430: 70% \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u043b\u0438 \u0442\u043e\u0432\u0430\u0440 \u0432 \u043a\u043e\u0440\u0437\u0438\u043d\u0443, \u043d\u043e \u043d\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u043b\u0438.<br \/>\n\u0420\u0435\u0448\u0435\u043d\u0438\u0435: \u041d\u0430\u0441\u0442\u0440\u043e\u0438\u043b\u0438 email-\u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f \u0441\u043e \u0441\u043a\u0438\u0434\u043a\u043e\u0439 5%.<br \/>\n\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442: \u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e 15% \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432\u0435\u0440\u043d\u0443\u043b\u0438\u0441\u044c \u0438 \u043a\u0443\u043f\u0438\u043b\u0438.<\/span><\/p>\n<hr \/>\n<h2 id=\"h.76qmacwlgfn6\" class=\"c25\"><span class=\"ez-toc-section\" id=\"%D0%92%D1%8B%D0%B2%D0%BE%D0%B4\"><\/span><span class=\"c0\">\u0412\u044b\u0432\u043e\u0434<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c5\"><span class=\"c1\">\u0410\u043d\u0430\u043b\u0438\u0437 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u2014 \u043a\u043b\u044e\u0447 \u043a \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u043c\u0443 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443. \u0415\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u0437\u043d\u0430\u0435\u0442\u0435, \u043d\u0430 \u043a\u0430\u043a\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0442\u0435\u0440\u044f\u044e\u0442\u0441\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u044b, \u0432\u044b \u0441\u043b\u0438\u0432\u0430\u0435\u0442\u0435 \u0431\u044e\u0434\u0436\u0435\u0442 \u0432\u043f\u0443\u0441\u0442\u0443\u044e.<\/span><\/p>\n<p class=\"c5\"><span class=\"c1\">\u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0435\u0439\u0447\u0430\u0441?<\/span><\/p>\n<ol class=\"c3 lst-kix_tupvfm964bet-0 start\" start=\"1\">\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 Google Analytics 4 \u0438 \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0443.<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435.<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u041d\u0430\u0439\u0434\u0438\u0442\u0435 \u0441\u0430\u043c\u043e\u0435 \u0441\u043b\u0430\u0431\u043e\u0435 \u0437\u0432\u0435\u043d\u043e \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0435\u0433\u043e.<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u0422\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0447\u0435\u0440\u0435\u0437 A\/B-\u0442\u0435\u0441\u0442\u044b.<\/span><\/li>\n<\/ol>\n<p class=\"c5\"><span class=\"c1\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u0439\u0442\u0435 \u0446\u0438\u043a\u043b, \u0438 \u0432\u0430\u0448\u0430 \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0440\u043e\u0434\u0430\u0436 \u0441 \u0442\u0435\u043c \u0436\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u043e\u043c!<\/span><\/p>\n<hr \/>\n<p class=\"c5\"><span class=\"c1\">P.S. \u0425\u043e\u0442\u0438\u0442\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0430\u043d\u0430\u043b\u0438\u0437? \u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 Storeland.ru \u2014 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0441 \u043c\u043e\u0449\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0439 \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432.<\/span><\/p>\n<h2 id=\"h.cxqx0ex9w7y0\" class=\"c25\"><span class=\"ez-toc-section\" id=\"%D0%98%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82%D1%8B_%D0%B4%D0%BB%D1%8F_%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7%D0%B0_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D0%B8_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6-2\"><\/span><span class=\"c0\">\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c5\"><span class=\"c1\">\u0414\u043b\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b:<\/span><\/p>\n<ul class=\"c3 lst-kix_72ujdos8no4e-0 start\">\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">\u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0430 \u2014 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">Google Analytics \u2014 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0441 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c\u044e \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043f\u0443\u0442\u0435\u0439.<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">Hotjar \u2014 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0434\u0435\u043b\u0430\u0442\u044c heatmaps \u0438 \u0437\u0430\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c \u0441\u0435\u0441\u0441\u0438\u0438.<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u2014 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u043e\u0441\u043b\u0435 \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435.<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c1\">eCommerce-\u043f\u043b\u0430\u0433\u0438\u043d\u044b \u2014 \u0434\u043b\u044f CMS, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a WordPress, \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439.<\/span><\/li>\n<li class=\"c5 c7 li-bullet-0\"><span class=\"c26\">A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439<\/span><\/li>\n<\/ul>\n<p class=\"c5\"><span class=\"c1\">\u041f\u043e\u0441\u043b\u0435 \u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b: \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u0435 \u0434\u0438\u0437\u0430\u0439\u043d \u043a\u043d\u043e\u043f\u043a\u0438 &#171;\u041a\u0443\u043f\u0438\u0442\u044c&#187; \u0438\u043b\u0438 \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043e\u0442\u0437\u044b\u0432\u044b \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0442\u043e\u0432\u0430\u0440\u0430 \u0438 \u0443\u043f\u0440\u043e\u0441\u0442\u0438\u0442\u0435 \u0444\u043e\u0440\u043c\u0443 \u0437\u0430\u043a\u0430\u0437\u0430. \u0414\u0430\u0436\u0435 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u043f\u0440\u0430\u0432\u043a\u0438 \u043c\u043e\u0433\u0443\u0442 \u0434\u0430\u0442\u044c +10-20% \u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/span><\/p>\n<h2 id=\"h.v87ex43edlsq\" class=\"c25\"><span class=\"ez-toc-section\" id=\"%D0%97%D0%B0%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%BD%D0%B8%D0%B5\"><\/span><span class=\"c0\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c5\"><span class=\"c1\">\u0410\u043d\u0430\u043b\u0438\u0437 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u2014 \u0432\u0430\u0436\u043d\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u043c. \u041e\u043d \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442, \u043d\u043e \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430. \u0427\u0435\u043c \u0440\u0430\u043d\u044c\u0448\u0435 \u0432\u044b \u043d\u0430\u0447\u043d\u0435\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430\u0434 \u044d\u0442\u0438\u043c, \u0442\u0435\u043c \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0438 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0432\u0430\u0448\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/span><\/p>\n<p class=\"c5\"><span class=\"c1\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b, \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0439\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u0437\u043d\u0430\u043d\u0438\u044f \u043d\u0430 \u0441\u0432\u043e\u0438\u0445 \u0441\u0430\u0439\u0442\u0430\u0445. \u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u0438 \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0440\u043e\u0441\u0442\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0410\u043d\u0430\u043b\u0438\u0437 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u2014 \u043e\u0434\u0438\u043d \u0438\u0437 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0432 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u043c. \u041e\u043d \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u0441 \u0441\u0430\u0439\u0442\u043e\u043c, \u043d\u0430<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,19],"tags":[37,21,45],"class_list":["post-2073","post","type-post","status-publish","format-standard","hentry","category-vse","category-psihologiya-prodazh","tag-e-commerce","tag-internet-magazin","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/posts\/2073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/comments?post=2073"}],"version-history":[{"count":1,"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/posts\/2073\/revisions"}],"predecessor-version":[{"id":2079,"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/posts\/2073\/revisions\/2079"}],"wp:attachment":[{"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/media?parent=2073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/categories?post=2073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/tags?post=2073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}