{"id":2400,"date":"2025-09-24T03:58:16","date_gmt":"2025-09-24T03:58:16","guid":{"rendered":"https:\/\/storeland.ru\/blog\/?p=2400"},"modified":"2025-09-15T04:00:50","modified_gmt":"2025-09-15T04:00:50","slug":"mobilnaya-optimizatsiya-sajta-klyuch-k-seo-uspehu","status":"publish","type":"post","link":"https:\/\/storeland.ru\/blog\/prodvizhenie\/mobilnaya-optimizatsiya-sajta-klyuch-k-seo-uspehu\/","title":{"rendered":"\u041c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0430\u0439\u0442\u0430: \u043a\u043b\u044e\u0447 \u043a SEO-\u0443\u0441\u043f\u0435\u0445\u0443"},"content":{"rendered":"<p><em>\u041f\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044e \u043d\u0430 2025 \u0433\u043e\u0434 \u0431\u043e\u043b\u0435\u0435 70 % \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0442\u0440\u0430\u0444\u0438\u043a\u0430 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href=\"https:\/\/storeland.ru\/blog\/prodvizhenie\/mobilnaya-optimizatsiya-sajta-klyuch-k-seo-uspehu\/#Core_Web_Vitals_%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%B2%D1%8B%D0%B5_%D0%BC%D0%B5%D1%82%D1%80%D0%B8%D0%BA%D0%B8_%D0%B4%D0%BB%D1%8F_%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%BE%D0%B3%D0%BE_SEO\" >Core Web Vitals: \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0434\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/storeland.ru\/blog\/prodvizhenie\/mobilnaya-optimizatsiya-sajta-klyuch-k-seo-uspehu\/#%D0%A2%D0%B5%D1%85%D0%BD%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D0%B5_%D0%B0%D1%81%D0%BF%D0%B5%D0%BA%D1%82%D1%8B_%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%BE%D0%B9_%D0%BE%D0%BF%D1%82%D0%B8%D0%BC%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D0%B8\" >\u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 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class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/storeland.ru\/blog\/prodvizhenie\/mobilnaya-optimizatsiya-sajta-klyuch-k-seo-uspehu\/#%D0%98%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82%D1%8B_%D0%B4%D0%BB%D1%8F_%D0%BF%D1%80%D0%BE%D0%B2%D0%B5%D1%80%D0%BA%D0%B8_%D0%B0%D0%B4%D0%B0%D0%BF%D1%82%D0%B8%D0%B2%D0%BD%D0%BE%D1%81%D1%82%D0%B8_%D1%81%D0%B0%D0%B9%D1%82%D0%B0\" >\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0430\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0441\u0430\u0439\u0442\u0430<\/a><\/li><\/ul><\/nav><\/div>\n\n<div><img decoding=\"async\" id=\"250442\" class=\"\" style=\"object-fit: contain; margin: 5px 0px; height: 327px;\" src=\"https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/09\/1757198619Ym1XM1D3qB.png\" alt=\"1.png\" width=\"583\" \/><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D0%9F%D0%BE%D1%87%D0%B5%D0%BC%D1%83_%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F_%D0%B2%D0%B5%D1%80%D1%81%D0%B8%D1%8F_%D1%81%D0%B0%D0%B9%D1%82%D0%B0_%D0%B2%D0%B0%D0%B6%D0%BD%D0%B5%D0%B5_%D0%B4%D0%B5%D1%81%D0%BA%D1%82%D0%BE%D0%BF%D0%BD%D0%BE%D0%B9\"><\/span>\u041f\u043e\u0447\u0435\u043c\u0443 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u0432\u0435\u0440\u0441\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u0432\u0430\u0436\u043d\u0435\u0435 \u0434\u0435\u0441\u043a\u0442\u043e\u043f\u043d\u043e\u0439<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u041c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u044f \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u043f\u043e\u0434 \u044d\u043a\u0440\u0430\u043d \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u0430. \u042d\u0442\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430, \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0449\u0430\u044f:<\/p>\n<ul>\n<li>\u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443;<\/li>\n<li>\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u0438 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438;<\/li>\n<li>\u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u044e \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u043f\u043e\u0434 \u0441\u0435\u043d\u0441\u043e\u0440\u043d\u043e\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435;<\/li>\n<li>\u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044e \u043c\u0443\u043b\u044c\u0442\u0438\u043c\u0435\u0434\u0438\u0430 \u0438 \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u0438\u0441\u043a\u0430.<\/li>\n<\/ul>\n<p>\u0421\u0430\u0439\u0442\u044b, \u043d\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u043c \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c, \u0442\u0435\u0440\u044f\u044e\u0442 \u043f\u043e\u0437\u0438\u0446\u0438\u0438, \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u043a\u0430\u0437\u043e\u0432 \u0438 \u0443\u0441\u0442\u0443\u043f\u0430\u044e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0449\u0438\u043c PWA, \u0431\u044b\u0441\u0442\u0440\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0438 touch-friendly \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u044b.<\/p>\n<div><img decoding=\"async\" id=\"250443\" class=\"\" style=\"object-fit: contain; margin: 5px 0px; height: 439px;\" src=\"https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/09\/1757198624E9R5rqu86p.png\" alt=\"2.png\" width=\"657\" \/><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Core_Web_Vitals_%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%B2%D1%8B%D0%B5_%D0%BC%D0%B5%D1%82%D1%80%D0%B8%D0%BA%D0%B8_%D0%B4%D0%BB%D1%8F_%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%BE%D0%B3%D0%BE_SEO\"><\/span>Core Web Vitals: \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0434\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043d\u0430 \u0442\u0440\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f:<\/p>\n<div>\n<div>\n<table>\n<thead>\n<tr>\n<th>\u041c\u0435\u0442\u0440\u0438\u043a\u0430<\/th>\n<th>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435<\/th>\n<th>\u041e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>LCP (Largest Contentful Paint)<\/td>\n<td>\u0412\u0440\u0435\u043c\u044f \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/td>\n<td>\u2264 2,5 \u0441\u0435\u043a\u0443\u043d\u0434\u044b<\/td>\n<\/tr>\n<tr>\n<td>FID (First Input Delay)<\/td>\n<td>\u0417\u0430\u0434\u0435\u0440\u0436\u043a\u0430 \u043e\u0442\u043a\u043b\u0438\u043a\u0430 \u043d\u0430 \u043f\u0435\u0440\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435<\/td>\n<td>\u2264 100 \u043c\u0441<\/td>\n<\/tr>\n<tr>\n<td>CLS (Cumulative Layout Shift)<\/td>\n<td>\u0421\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u0435\u0440\u0441\u0442\u043a\u0438 \u043f\u0440\u0438 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0435<\/td>\n<td>\u2264 0,1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div><\/div>\n<\/div>\n<p>\u0414\u0430\u0436\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043d\u0435 \u0441\u043f\u0430\u0441\u0451\u0442 \u0441\u0430\u0439\u0442, \u0435\u0441\u043b\u0438 \u043e\u043d \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u0435\u0442\u0441\u044f \u0438\u043b\u0438 \u00ab\u043f\u0440\u044b\u0433\u0430\u0435\u0442\u00bb \u043f\u0440\u0438 \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u0438. \u041e\u0441\u043e\u0431\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0443\u0434\u0435\u043b\u0438\u0442\u044c \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f\u043c, \u0441\u043a\u0440\u0438\u043f\u0442\u0430\u043c \u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u043c \u0432\u0438\u0434\u0436\u0435\u0442\u0430\u043c.<\/p>\n<div><img decoding=\"async\" id=\"250444\" class=\"\" style=\"object-fit: contain; margin: 5px 0px; height: 404px;\" src=\"https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2025\/09\/175719895438bc-E1LNs.png\" alt=\"3.png\" width=\"605\" \/><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D0%A2%D0%B5%D1%85%D0%BD%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D0%B5_%D0%B0%D1%81%D0%BF%D0%B5%D0%BA%D1%82%D1%8B_%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%BE%D0%B9_%D0%BE%D0%BF%D1%82%D0%B8%D0%BC%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D0%B8\"><\/span>\u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D0%90%D0%B4%D0%B0%D0%BF%D1%82%D0%B8%D0%B2%D0%BD%D0%B0%D1%8F_%D0%B2%D0%B5%D1%80%D1%81%D1%82%D0%BA%D0%B0\"><\/span>\u0410\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u0430\u044f \u0432\u0435\u0440\u0441\u0442\u043a\u0430<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 CSS Grid \u0438 Flexbox \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0433\u0438\u0431\u043a\u0438\u0435 \u043c\u0430\u043a\u0435\u0442\u044b, \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0449\u0438\u0435\u0441\u044f \u043d\u0430 \u044d\u043a\u0440\u0430\u043d\u0430\u0445 \u0441 \u0440\u0430\u0437\u043d\u043e\u0439 \u043f\u043b\u043e\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0438\u043a\u0441\u0435\u043b\u0435\u0439 \u0438 \u043e\u0440\u0438\u0435\u043d\u0442\u0430\u0446\u0438\u0435\u0439. \u041a\u043e\u043d\u0442\u0435\u043d\u0442 \u0432\u044b\u0448\u0435 \u00ab\u0444\u043e\u043b\u0434\u0430\u00bb \u0434\u043e\u043b\u0436\u0435\u043d \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u0442\u044c\u0441\u044f \u0432 \u043f\u0435\u0440\u0432\u044b\u0435 2 \u0441\u0435\u043a\u0443\u043d\u0434\u044b.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Progressive_Web_Apps_PWA\"><\/span>Progressive Web Apps (PWA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>PWA \u0441\u0442\u0430\u043b\u0438 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u043c \u0434\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432. \u041e\u043d\u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442:<\/p>\n<ul>\n<li>\u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u0443\u044e \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430;<\/li>\n<li>\u0440\u0430\u0431\u043e\u0442\u0443 \u043f\u0440\u0438 \u043d\u0435\u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u0441\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0438;<\/li>\n<li>push-\u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u044f \u0431\u0435\u0437 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/li>\n<\/ul>\n<p>\u042d\u0442\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0432\u043e\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9E%D0%BF%D1%82%D0%B8%D0%BC%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D1%8F_%D1%80%D0%B5%D1%81%D1%83%D1%80%D1%81%D0%BE%D0%B2\"><\/span>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u0421\u0436\u0430\u0442\u0438\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439 (WebP, AVIF), \u0432\u0435\u0441 \u0434\u043e 200 \u041a\u0411.<\/li>\n<li>\u041c\u0438\u043d\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f CSS \u0438 JS.<\/li>\n<li>\u041b\u0435\u043d\u0438\u0432\u044b\u0439 \u0440\u0435\u043d\u0434\u0435\u0440\u0438\u043d\u0433 (lazy loading).<\/li>\n<li>\u0423\u0434\u0430\u043b\u0435\u043d\u0438\u0435 \u0431\u043b\u043e\u043a\u0438\u0440\u0443\u044e\u0449\u0438\u0445 \u0441\u043a\u0440\u0438\u043f\u0442\u043e\u0432.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9A%D1%8D%D1%88%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5_%D0%B8_CDN\"><\/span>\u041a\u044d\u0448\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 CDN<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 CDN \u0443\u0441\u043a\u043e\u0440\u044f\u0435\u0442 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0443 \u0437\u0430 \u0441\u0447\u0451\u0442 \u0433\u0435\u043e\u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432. \u041a\u044d\u0448\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0447\u0435\u0440\u0435\u0437 \u0431\u0440\u0430\u0443\u0437\u0435\u0440 \u0438 \u0441\u0435\u0440\u0432\u0438\u0441-\u0432\u043e\u0440\u043a\u0435\u0440\u044b \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"UX_%D0%B8_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D1%84%D0%B5%D0%B9%D1%81_%D1%82%D1%80%D0%B5%D0%B1%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D1%8F_%D0%BA_%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%BE%D0%BC%D1%83_%D1%83%D0%B4%D0%BE%D0%B1%D1%81%D1%82%D0%B2%D1%83\"><\/span>UX \u0438 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441: \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f \u043a \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c\u0443 \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u0443<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9D%D0%B0%D0%B2%D0%B8%D0%B3%D0%B0%D1%86%D0%B8%D1%8F\"><\/span>\u041d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u0413\u0430\u043c\u0431\u0443\u0440\u0433\u0435\u0440-\u043c\u0435\u043d\u044e \u0441 \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u043e\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043e\u0439.<\/li>\n<li>\u041a\u0440\u0443\u043f\u043d\u044b\u0435 \u043a\u043d\u043e\u043f\u043a\u0438 (\u043c\u0438\u043d\u0438\u043c\u0443\u043c 44\u00d744 \u043f\u0438\u043a\u0441\u0435\u043b\u044f).<\/li>\n<li>\u0412\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0444\u0438\u043b\u044c\u0442\u0440\u044b \u0441 \u0447\u0435\u043a\u0431\u043e\u043a\u0441\u0430\u043c\u0438 \u0438 \u0440\u0430\u0434\u0438\u043e\u043a\u043d\u043e\u043f\u043a\u0430\u043c\u0438.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D0%A7%D0%B8%D1%82%D0%B0%D0%B5%D0%BC%D0%BE%D1%81%D1%82%D1%8C\"><\/span>\u0427\u0438\u0442\u0430\u0435\u043c\u043e\u0441\u0442\u044c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u041a\u043e\u043d\u0442\u0440\u0430\u0441\u0442 \u0442\u0435\u043a\u0441\u0442\u0430 \u043a \u0444\u043e\u043d\u0443 \u2014 \u043d\u0435 \u043c\u0435\u043d\u0435\u0435 4.5:1.<\/li>\n<li>\u0420\u0430\u0437\u043c\u0435\u0440 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0433\u043e \u0448\u0440\u0438\u0444\u0442\u0430 \u2014 \u043e\u0442 16 px.<\/li>\n<li>\u0410\u0431\u0437\u0430\u0446\u044b \u043f\u043e 2\u20133 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0430, \u043f\u043e\u0434\u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438 H2\u2013H3.<\/li>\n<li>\u0412\u0430\u0436\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u2014 \u0432\u044b\u0448\u0435 \u00ab\u0444\u043e\u043b\u0434\u0430\u00bb.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%B0%D0%BA%D1%82%D0%B8%D0%B2%D0%BD%D1%8B%D0%B5_%D1%8D%D0%BB%D0%B5%D0%BC%D0%B5%D0%BD%D1%82%D1%8B\"><\/span>\u0418\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Touch-friendly \u043a\u043d\u043e\u043f\u043a\u0438 \u0441 \u0440\u0430\u0441\u0441\u0442\u043e\u044f\u043d\u0438\u0435\u043c 8\u201310 \u043c\u043c.<\/li>\n<li>\u0424\u043e\u0440\u043c\u044b \u0441 \u0430\u0432\u0442\u043e\u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435\u043c \u0438 \u043c\u0430\u0441\u043a\u0430\u043c\u0438.<\/li>\n<li>\u041e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u043e\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043c\u043e\u0434\u0430\u043b\u044c\u043d\u044b\u0445 \u043e\u043a\u043e\u043d.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D0%A1%D0%BA%D0%BE%D1%80%D0%BE%D1%81%D1%82%D1%8C_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%B4%D0%B5%D0%B9%D1%81%D1%82%D0%B2%D0%B8%D1%8F\"><\/span>\u0421\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u041f\u043b\u0430\u0432\u043d\u044b\u0435 CSS-\u0430\u043d\u0438\u043c\u0430\u0446\u0438\u0438.<\/li>\n<li>AJAX-\u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0431\u0435\u0437 \u043f\u0435\u0440\u0435\u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438.<\/li>\n<li>\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0431\u0435\u0437 \u0441\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D0%9E%D1%88%D0%B8%D0%B1%D0%BA%D0%B8_%D1%81%D0%BD%D0%B8%D0%B6%D0%B0%D1%8E%D1%89%D0%B8%D0%B5_%D0%BF%D0%BE%D0%B7%D0%B8%D1%86%D0%B8%D0%B8_%D1%81%D0%B0%D0%B9%D1%82%D0%B0\"><\/span>\u041e\u0448\u0438\u0431\u043a\u0438, \u0441\u043d\u0438\u0436\u0430\u044e\u0449\u0438\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0441\u0430\u0439\u0442\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>\u041d\u0430\u0440\u0443\u0448\u0435\u043d\u0438\u0435 Tap Target Guidelines<\/strong> \u2014 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043c\u0435\u043b\u043a\u0438\u0435 \u0438\u043b\u0438 \u0431\u043b\u0438\u0437\u043a\u043e \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b.<\/li>\n<li><strong>\u0413\u043e\u0440\u0438\u0437\u043e\u043d\u0442\u0430\u043b\u044c\u043d\u0430\u044f \u043f\u0440\u043e\u043a\u0440\u0443\u0442\u043a\u0430<\/strong> \u2014 \u0438\u0437-\u0437\u0430 \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0431\u043b\u043e\u043a\u043e\u0432 \u0438\u043b\u0438 \u043d\u0435\u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439.<\/li>\n<li><strong>\u041d\u0435\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430\u0444\u0430\u0439\u043b\u044b<\/strong> \u2014 \u0442\u044f\u0436\u0451\u043b\u044b\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438 \u0432\u0438\u0434\u0435\u043e \u0437\u0430\u043c\u0435\u0434\u043b\u044f\u044e\u0442 LCP \u0438 FID.<\/li>\n<li><strong>\u041d\u0435\u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432<\/strong> \u2014 hover-\u044d\u0444\u0444\u0435\u043a\u0442\u044b \u0438 \u0432\u044b\u043f\u0430\u0434\u0430\u044e\u0449\u0438\u0435 \u043c\u0435\u043d\u044e, \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0435 \u043d\u0430 \u0441\u0435\u043d\u0441\u043e\u0440\u043d\u044b\u0445 \u044d\u043a\u0440\u0430\u043d\u0430\u0445.<\/li>\n<li><strong>Intrusive interstitials<\/strong> \u2014 \u0432\u0441\u043f\u043b\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u043e\u043a\u043d\u0430, \u043f\u0435\u0440\u0435\u043a\u0440\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u0431\u043e\u043b\u0435\u0435 30 % \u044d\u043a\u0440\u0430\u043d\u0430, \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 UX \u0438 \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435.<\/li>\n<\/ul>\n<div>\n<h2><span class=\"ez-toc-section\" id=\"%D0%98%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82%D1%8B_%D0%B4%D0%BB%D1%8F_%D0%BF%D1%80%D0%BE%D0%B2%D0%B5%D1%80%D0%BA%D0%B8_%D0%B0%D0%B4%D0%B0%D0%BF%D1%82%D0%B8%D0%B2%D0%BD%D0%BE%D1%81%D1%82%D0%B8_%D1%81%D0%B0%D0%B9%D1%82%D0%B0\"><\/span>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0430\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0441\u0430\u0439\u0442\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Mobile-Friendly Test \u2014 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043e\u0442 Google, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u043d\u0430 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430\u043c. \u041e\u043d \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u0442 \u0440\u0430\u0437\u043c\u0435\u0440 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f (Tap Target), \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u0433\u043e\u0440\u0438\u0437\u043e\u043d\u0442\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u0440\u043e\u043a\u0440\u0443\u0442\u043a\u0438, \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e\u0441\u0442\u044c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0447\u0438\u0442\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0442\u0435\u043a\u0441\u0442\u0430 \u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. \u041f\u043e\u0441\u043b\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0432\u044b\u0434\u0430\u0435\u0442 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0439 \u043e\u0442\u0447\u0435\u0442 \u0441 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c\u0438 \u043f\u043e \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u043e\u0448\u0438\u0431\u043e\u043a. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u043a\u043d\u043e\u043f\u043a\u0438 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043c\u0435\u043b\u043a\u0438\u0435 \u0438\u043b\u0438 \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u044b \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0431\u043b\u0438\u0437\u043a\u043e \u0434\u0440\u0443\u0433 \u043a \u0434\u0440\u0443\u0433\u0443, \u0442\u0435\u0441\u0442 \u0441\u0440\u0430\u0437\u0443 \u0443\u043a\u0430\u0436\u0435\u0442 \u043d\u0430 \u044d\u0442\u043e.<\/p>\n<p>PageSpeed Insights \u2014 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