{"id":387,"date":"2019-06-17T10:37:42","date_gmt":"2019-06-17T10:37:42","guid":{"rendered":"https:\/\/storeland.ru\/blog\/?p=387"},"modified":"2020-06-02T14:03:16","modified_gmt":"2020-06-02T14:03:16","slug":"izobrazhenie-litsa-na-sajte-ili-v-reklame","status":"publish","type":"post","link":"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/izobrazhenie-litsa-na-sajte-ili-v-reklame\/","title":{"rendered":"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u043b\u0438\u0446\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide\"><img loading=\"lazy\" decoding=\"async\" width=\"613\" height=\"504\" src=\"https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2019\/08\/image42-1.jpg\" alt=\"\" class=\"wp-image-395\" srcset=\"https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2019\/08\/image42-1.jpg 613w, https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2019\/08\/image42-1-300x247.jpg 300w\" sizes=\"auto, (max-width: 613px) 100vw, 613px\" \/><figcaption><br><br><br><\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u041c\u044b \u0432\u0438\u0434\u0438\u043c \u043b\u0438\u0446\u043e, \u0434\u0430\u0436\u0435 \u0442\u0430\u043c \u0433\u0434\u0435 \u0435\u0433\u043e \u043d\u0435\u0442. \u0418, \u0447\u0442\u043e \u0432\u0430\u0436\u043d\u043e, \u043a\u0443\u0434\u0430 \u043e\u043d\u043e \u0441\u043c\u043e\u0442\u0440\u0438\u0442. <\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/izobrazhenie-litsa-na-sajte-ili-v-reklame\/#%D0%A4%D0%B5%D0%BD%D0%BE%D0%BC%D0%B5%D0%BD_%C2%AB%D0%BF%D0%B0%D1%80%D0%B5%D0%B9%D0%B4%D0%BE%D0%BB%D0%B8%D1%8F%C2%BB\" >\u0424\u0435\u043d\u043e\u043c\u0435\u043d \u00ab\u043f\u0430\u0440\u0435\u0439\u0434\u043e\u043b\u0438\u044f\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/storeland.ru\/blog\/psihologiya-prodazh\/izobrazhenie-litsa-na-sajte-ili-v-reklame\/#%D0%AD%D1%84%D1%84%D0%B5%D0%BA%D1%82_%C2%AB%D1%81%D0%BE%D0%B2%D0%BC%D0%B5%D1%81%D1%82%D0%BD%D0%BE%D0%B3%D0%BE_%D0%B2%D0%BD%D0%B8%D0%BC%D0%B0%D0%BD%D0%B8%D1%8F%C2%BB\" >\u042d\u0444\u0444\u0435\u043a\u0442 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https:\/\/storeland.ru\/blog\/wp-content\/uploads\/2019\/08\/image57-150x150.jpg 150w\" sizes=\"auto, (max-width: 299px) 100vw, 299px\" \/><figcaption> \u00ab\u041b\u0438\u0446\u043e \u041c\u0430\u0440\u0441\u0430\u00bb<br><br>\u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u044f 1976 \u0433\u043e\u0434\u0430 \u0441 \u043a\u043e\u0441\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0441\u0442\u0430\u043d\u0446\u0438\u0438 \u00ab\u0412\u0438\u043a\u0438\u043d\u0433-1\u00bb,\u0441\u0434\u0435\u043b\u0430\u043d\u043d\u0430\u044f&nbsp; \u0432 \u041a\u0438\u0434\u043e\u043d\u0438\u0438, \u0441\u0435\u0432\u0435\u0440\u043d\u043e\u043c \u0440\u0430\u0439\u043e\u043d\u0435 \u043f\u043b\u0430\u043d\u0435\u0442\u044b \u00ab\u041c\u0430\u0440\u0441\u00bb.<br><br><br><\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%AD%D1%84%D1%84%D0%B5%D0%BA%D1%82_%C2%AB%D1%81%D0%BE%D0%B2%D0%BC%D0%B5%D1%81%D1%82%D0%BD%D0%BE%D0%B3%D0%BE_%D0%B2%D0%BD%D0%B8%D0%BC%D0%B0%D0%BD%D0%B8%D1%8F%C2%BB\"><\/span>\u042d\u0444\u0444\u0435\u043a\u0442 \u00ab\u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e\u0433\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><br>\u041c\u044b \u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0432 \u0442\u043e\u043c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438, \u043a\u0443\u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d \u0432\u0437\u0433\u043b\u044f\u0434 \u044d\u0442\u043e\u0433\u043e \u043b\u0438\u0446\u0430.<br><br>\u0415\u0441\u043b\u0438 \u0443\u0432\u0438\u0434\u0438\u0442\u0435, \u043a\u0430\u043a \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u043d\u0430 \u0443\u043b\u0438\u0446\u0435 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\u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442 \u0447\u0430\u0441\u0442\u044c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043d\u0430 \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0435 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u043e\u0433\u043e \u043d\u0430 \u0444\u043e\u0442\u043e, \u0430 \u043d\u0435 \u043d\u0430 \u0437\u043d\u0430\u043a\u043e\u043c\u0441\u0442\u0432\u043e \u0441 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<br>\u0412\u0437\u0433\u043b\u044f\u0434 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430, \u0435\u0441\u043b\u0438 \u0443\u0436 \u043e\u043d \u043f\u043e\u044f\u0432\u0438\u043b\u0441\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0435, \u0434\u043e\u043b\u0436\u0435\u043d \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u043a\u043d\u043e\u043f\u043a\u0443 CTA (call to action &#8212; \u043f\u0440\u0438\u0437\u044b\u0432 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e), \u0432 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0441\u0430\u043c\u043e\u0439 \u0432\u0430\u0436\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.<br><\/p><\/blockquote>\n\n\n\n<p><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u044b \u0432\u0438\u0434\u0438\u043c \u043b\u0438\u0446\u043e, \u0434\u0430\u0436\u0435 \u0442\u0430\u043c \u0433\u0434\u0435 \u0435\u0433\u043e \u043d\u0435\u0442. \u0418, \u0447\u0442\u043e \u0432\u0430\u0436\u043d\u043e, \u043a\u0443\u0434\u0430 \u043e\u043d\u043e \u0441\u043c\u043e\u0442\u0440\u0438\u0442. \u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u043c \u0442\u0435\u043c\u0443 \u0441 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\u043c \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u043d\u0430<\/p>\n","protected":false},"author":1,"featured_media":388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,19],"tags":[],"class_list":["post-387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vse","category-psihologiya-prodazh"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/posts\/387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/comments?post=387"}],"version-history":[{"count":11,"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/posts\/387\/revisions"}],"predecessor-version":[{"id":1151,"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/posts\/387\/revisions\/1151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/media\/388"}],"wp:attachment":[{"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/media?parent=387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/categories?post=387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storeland.ru\/blog\/wp-json\/wp\/v2\/tags?post=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}